Christmas with The Meringue Girls, featuring London duo Alex Hoffler and Stacey O’Gorman taps into the zeitgeist of fashionable food and will air in the run up to Christmas. The girls met whilst working in a restaurant in Hackney and between them are single-handedly making meringues uber-cool.
Hotpot Pictures spotted The Meringue Girls in the summer and thought them perfect to sit alongside Waitrose’s ever growing stable of well known on-screen personalities. Pitched as a fun packed series featuring alternative Christmas recipes, each episode is full of character, Christmassy tips and lots of colourful sugar! Creating entertaining concepts to pair brands with upcoming TV talent is a key part of Hotpot’s ongoing strategy. Early indications suggest this latest series will attract a new generation to Waitrose TV throughout the festive season.
The three part series, featuring recipes including ‘Mince Pie Meringue Kisses’ and ‘Chocolate Orange Teacakes’ was Directed by Jayne-Hibbett-Smith. It was filmed on location at Meringue Girls HQ, a quirky East End bakery and on the ice at The Natural History Museum, Hibbett-Smith explains
The girls were brilliant fun to work with and incredibly professional, they have a great brand image and fabulous products, perfect for the Waitrose audience
A snapshot of London’s fashionable food scene, Christmas with The Meringue Girls airs on Friday 28th November on Waitrose TV. The series expects to draw in the Christmas crowds across two further episodes each Friday in the run up to Christmas.