Hellmann’s creates a stir on YouTube

The latest commercial for Hellmann’s Mayonnaise, directed by Hotpot Pictures founder Graham Sherrington, is going down a storm on YouTube. It hit over 250,000 views in the first 48 hours, a figure that has since soared to almost 1.5million.

The commercial, shot entirely on location in Cape Town, demonstrates that if you mix the right kind of content with a tasty looking product an audience’s curiosity will take over. The qualities of this commercial, the performances, the pace and the food all showcase the kind of production Hotpot Pictures are becoming renowned for. Graham Sherrington explains:

“We were lucky with this spot to work with a great brand and a strong concept and I’m pleased so many people have seen it.  Nice looking food with an essence of reality works well.  It provided a good opportunity to showcase a little more of what we do as a company.”

The commercial was produced by TwinFilm for Ogilvy New York, directed by Graham Sherrington and can be viewed here on YouTube.